Marketing Online – Changes Day By Day – A Dynamic Industry
Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few a times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check Alexa to see how traffic trends continuously change.
Keeping our clients listed at at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.
We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking in a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.
Online Marketing will never stop evolving and for all we know and neither will, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today's market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe's brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist's blog.
Our client's still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done / dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.
We practice what we preach, are business has quickly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.
How many successful marketing campaigns depend on one medium of marketing? Very few, it takes multiple angles to communicate a message in today's complex and dynamic world.
Here is just a sample of a couple of our dental clients' results, in the top 10-20 on all three major search engines for their local market. Does it get better than this? And how many clients can we supply these SEO numbers for? Very few, and that's once again because we are capping the number of client's we are taking on a locale and industry.