Marketing Mix – The Four P’s of Internet Marketing
The term marketing mix is a popular one used to describe the main components in any marketing campaign. The four P’s include product, price, promotion and place. Marketing on the internet is not that much different. The only difference with marketing online is the environment where the marketing takes place.
The easiest way to find a product to start marketing online is through affiliate products. Affiliate marketing is when someone markets a product that is not of their own creation for a percentage of the sale. There are thousands of merchants that are willing to allow marketers the opportunity to promote their products. Affiliate marketplaces such as Clickbank, Commission Junction and Share A Sale are great places to locate products to promote.
The prices of the affiliate products sold online are usually preset. The merchants basically do their own research to find out what customers would pay for a certain product. Marketers are then given a percentage of that sale. The choice is totally left to the marketer as to which products he or she would like to promote based on the commission levels.
The place is the most obvious of the marketing mix. The obvious answer is the internet. Being able to market online makes the playing field for marketers unlimited. Depending on the product a marketer promotes, they can literally use the whole world as a target market using the internet.
There are several different internet marketing techniques that can be employed to generate an audience to a product. The most effective techniques are SEO (Search Engine Optimization), PPC (Pay Per Click, email marketing, and article marketing. In my opinion article marketing is the simplest form of online marketing to commence your internet marketing aspirations; It is free to start and it is can also used to promote both email marketing and SEO.