Marketing For Life Coaches – Key Tips For Success
Life coaching has surged in popularity over the past few years, as more people are seeing the value in hiring a coach to help them stay more balanced, find more purpose, and take their lives to a higher level of success. Many people pursue a career in life coaching because they are eager to engage in a livelihood that feels meaningful and fulfilling, one that is making a positive contribution to the world.
As a life coach, there is certainly an enormous opportunity to have the best of both worlds- rewarding work and financial prosperity. The truth of the matter, however, is that the vast majority of life coaches struggle to build a successful business. Most of the time, this is not because their coaching skills are deficient- it is almost entirely due to the fact that their marketing and entrepreneurial skills are deficient.
Most life coaches are solo entrepreneurs, which means they are 100% responsible for the amount of money they make. If you want to take on as many clients as you can handle and earn a great living, I encourage you to invest in your marketing education. In particular, life coaches have an amazing opportunity to attract clients from the internet since they are not bound to a geographic location (most life coaches can do coaching over the phone).
Here is a basic blueprint of the steps I recommend you take to market your life coaching business:
1. Invest in a highly professional, fully functional website or blog ~ My recommendation is that you use a WordPress blog as your main platform for educating and attracting new clients. Blogging is a very powerful way to connect with an enormous audience of people who are eager to partake in what you have to offer.
WordPress blogs have so many advantages over static HTML websites, especially for coaches. The first advantage is that your blog gives you the ability to interact with your audience in a way that you just can’t on regular websites. People can comment on your blog and you can start some buzz just from having interesting conversations.
Secondly, your blog will integrate very well with social media sites like Twitter and Facebook (more on this in a bit). Third, you get 100% control over the content of your blog. This means that you can update your information anytime without having to use a web designer. The last main benefit of a WordPress blog is that it is largely considered more search-engine friendly than a regular website. This means that there is a much greater chance of getting your blog ranked high in Google and Yahoo than there is a static website.
I recommend blogging if you feel that you can commit to writing at least 1 blog post per week of 4-600 words. That is the minimal contribution you will need to make to maintain good rankings for your blog.
2. Learn how to use social media ~ The market for life coaches in really limitless on websites like Twitter and Facebook. You can use Twitter for pretty much endless lead generation. I recommend that you learn how to use Twellow and Tweetdeck. Twellow is great for finding a target market to follow on Twitter and Tweetdeck will keep your Twitter marketing organized and efficient.
I also recommend that you use a Bubble Tweet which is a short video you use to introduce yourself to new followers. If you are not following me on Twitter, you can do so here -> Follow Kevin on Twitter When you follow me, you’ll get a bubble tweet from me and an automatic message pointing you to my Facebook Fan page. This is an excellent way to get your Twitter followers over to Facebook, which is where you can start developing some deeper relationships with leads and prospects.
I think of Twitter as a better resource for mass lead generation, whereas Facebook is more effective more building relationships. Your goal on these sites is to get people on the phone or on Skype for free consults.
If you master the Twitter/Facebook marketing system I have been using, you will find that you can easily talk with 5-10 people on the phone every day about your business and how you can help them. It is phenomenal! If you’d like me to teach my social media marketing strategy, I recommend that you sign up for a business breakthrough session where I can personally help you tap into an unlimited audience using Twitter and Facebook.
3. Do offline marketing as well ~ Now, I am not nearly as excited about offline marketing for life coaches because the ocean of prospects is so vast on the internet that you should not really have to do much offline. Plus, a lot of internet marketing is automated which means that your personal time/energy investment is much less than it is in typical networking environments.
With that said, if you are serious about building your business quickly, you should look into joining a referral group for at least a few months. I also recommend that you join the local Chamber of Commerce and attend all of their networking events. Be sure to give a lot of talks in your area as well.
This is just a taste of how you can market your life coaching business. It is obviously a big subject, but I hope this gives you a sense that you absolutely can succeed and enjoy a wonderful career IF you learn how to market effectively.