Marketing by Email – The Benefits of Email Marketing
The benefits of marketing by email can be enormous. Do you believe ‘you can never be too successful?’ How about ‘you can never have too much business?’ Even if your business is already successful, you may be able to go even higher by creating an effective email marketing campaign. The greatest benefit of marketing by email is that it allows you to stretch your advertising dollars greatly.
Another benefit of marketing by email is that you can reach a worldwide audience with the touch of a button. Think of the resources it would take to reach a world-wide audience using traditional methods such as television, radio and print media. You would need a diverse staff to coordinate the media in so many diverse locations. You would have to create different campaigns in different locations and perhaps in different languages to reach your entire intended audience. Compare that to creating an email marketing campaign. You create one type of campaign and send it to everyone on your list. No matter where in the world they are, when you send information to an email list of prospective interested buyers, you are sending to a very targeted audience. You are increasing your chances of sales over broadcasting information to who knows who.
When you compare marketing campaigns, you have to take into consideration the cost involved with a traditional type campaign. Television and radio ad time, production services, and print media space can add up. The cost of marketing by email is like a drop in the bucket in comparison. For both types you should get the help of a professional writer to write your quality content and a graphic artist to add the finishing touches. For traditional campaigns you will need many more players.
There are two main ways to market by email. You can choose to send out informational emails at specified time intervals that contain promotional material, perhaps a discount or some type of invitation to get people back to your business. Or you can create and distribute an e-newsletter. This newsletter could contain some informational articles with useful tips or product reviews. In the newsletter you would also include some teaser information with links to your website. The benefit of marketing by email is that when you’re advertising your product, you can get to the best people for the least amount of money spent.