Market Your Business for Free: Email Marketing
If you've been in business for any length of time then you've probably heard this: "The Money is in the List." I know it sounds cliche, but imagine sending out an email and then earmarking $ 20,000. It's been done. If you have enough people on your list, and you have built a relationship with these people, it's possible to get a high return on your mailiings to those on your list.
Now, in order to get the most from this marketing technique, you'll need to first build a list. You can use the other techniques in this series to help you do this. These techniques include article writing, forum marketing, free classifieds and others.
Once you have built your list, then you'll want to start marketing to these subscribers. Mixing up your content and offering both content and sales messages to them will help you build a relationship with them.
Another recommendation I would make is that you do not mail more than twice per week. If you mail too often, you'll overwhelm your readers. If you do not mail enough, then what will happen is that your readers will forget about you. Then they'll think that you're spamming them even though they signed up for your list.
An important point I want to make here is this, and you'll find this often happening with those who are new to the internet, or those who do not know how to use the internet: sooner or later you will be accused of spamming them. You can try to explain to them that because they signed up for your list and confirmed their email addresses, it's not spam. By confirming their email addresses, they have agreed to receive email from you.
Now, what I've learned from this is that even if you explain this to them, you're wasting your breath. They will not get it. The best thing to do is simply delete them from your list. I usually block these people from resubscribing to my lists. Then I avoid having possible spam complaints down the road that could cost me my business.
When you are constructing your emails, you'll want to use two different types of emails: content and sales. A content email can be a link to a blog post, an article, a free gift, or anything that helps your readers get to know your business better. You are giving them value and adding value to your business.
Sales emails are slightly different, and you'll need to learn how to write these. This includes having a catchy effective headline, short sales copy, and a call to action. The biggest reason you want to keep it short is so that you avoid getting your email trapped in the spam filters.
Let me emphasize here that you want to make sure you build a relationship with your readers. They will be more receptive to your offers, and you'll make more sales. Also, make sure that the marketing you are using is targeted. You do not want people joining your lists who are not interested in your offers. These people will not respond, and if you have a limit on the number of subscribers you can have on your list the way I do, you do not want that dead weight on your lists.