Managing Multiple Blogs Successfully
Realizing the tremendous potential of blogging, many businesses have developed multiple blogs to promote multiple product lines.
While this is great way to segment product lines, you must take extra care to ensure the content on it is original.
What's the best way to do this? If you have employees, assign a blog to different employees, preferably employees who are familiar with each specific topic. If you do not have employees, you'll have to create the separation on paper and in your mind.
Dedicating time to work on each publication and keeping all of your blogs up to date are the two fundamental techniques that will help you juggle multiple topics successfully.
Dedicating Time for Each Blog
Maintaining a blog requires time and commitment. Bloggers who desire to maintain multiple topics need to ensure that they budget their time carefully and allocate sufficient time to each. Each one is equally important and should not be neglected. Bad time management can lead to neglect, resulting in poor performance.
Rank each blog in order of complexity – the least complex first. Publish each one starting with the easiest. If you run out of time, at least you'll have your first one updated. If you start with the hardest publication, you'll end up spending all your effort on it.
Another technique is to setup a content calendar. In publishing terms, a content calendar will show you the blog's subject, or content, each posting day. Instead of groping for topics each day, a quality content calendar will show you exactly what you need to post.
If all else fails, and you can not manage everything, eliminate a topic. Spending more time on maintaining fewer topics is far more effective than mismanaging a bunch of them.
Keep Your Blogs Up to Date
Real value is directly proportional to the content as well as the content date. Having quality content is a good thing. Having quality, updated content is even better. Something useful I learned playing sports is worth repeating here: You're only as good, or bad, as your last performance. This is highly relevant to your blog. You're only as good as your last post.
And the longer the distant between posts, the older, and less meaningful, your content becomes.
The key to successfully maintaining multiple blogs is to start with a single publication. Once you have a handle on one of them, add another. Repeat the process until you've reached your goals.