Making Money With Affiliate Programs, Driving Traffic To Merchant Websites
In the internet marketing world, you will most likely be involved with affiliate marketing unless you own a product. The term affiliate is used because you are “affiliated” with a company and you are working for them even though you usually do not have a contract.
Affiliates work for merchants by directing on line consumers to company websites to find the products and services that they are looking for. When those consumers make purchases the affiliate is paid a commission by the merchant.
It sounds pretty simple and straightforward…….send traffic to a website and then get paid for it, right! Well do not let the simplicity of it all lull you into thinking it is as simple as it sounds.
Affiliates must learn “HOW” to send on line visitors to those websites as well as how to get them to make purchases. Making money with affiliate programs is not difficult but like anything, it does require knowledge and skill in order to be successful at doing it.
Making money with affiliate programs therefore is all about directing on line consumers to merchant websites. Visitors to websites are referred to as traffic in the internet marketing world. There are a number of ways to generate traffic. The fastest and best way to do this is to advertise.
When you do a Google search you will see paid ads that are displayed as sponsored listings in the search results. Advertisers are paying Google to place their ads there. There is not a set cost for the placement of the ad, the cost is dependent upon how many people click on the ad. In internet marketing this is known as Pay-Per-Click advertising or simply PPC. This method of advertising greatly facilitates making money with affiliate programs.
When someone does a search and clicks on a sponsored listing, it costs the advertiser money. How much depends on the amount the advertiser is bidding on the search term (keyword) that the on line visitor typed into the Google search box.
Placing ads in Google is a great way of driving traffic to merchant websites. To do PPC advertising all you need to do is to sign up with Google AdWords which is Google’s advertising network. In AdWords you will create ads that will be placed in the search listings as sponsored listings. The advertiser pays Google every time someone clicks on the ad. The ads themselves are usually linked to a page that the advertiser creates which then links to a merchant site.
Yahoo also has a PPC advertising network that works similar to Google. In the case of Yahoo the sponsored PPC listings appear in the Yahoo search results just as the Google sponsored listings appear in Google’s search results.
PPC advertising can be pricey but it is the most popular way of generating traffic. The affiliate who uses this advertising approach is constantly monitoring conversion rates, that is, dollars spent for PPC vs commissions generated to determine if his PPC campaign is financially viable. Making money with affiliate programs can sometimes involve spending money to make money. With an effective PPC campaign that has high conversion the dollars spent are well worth it.
There are also free ways to advertise on line also. Article Marketing, Search Engine Optimization, and Forum Marketing are the most popular and widely used ways of doing free advertising on line. The details of these advertising approaches will not be discussed within this article. The intention is to make the reader aware that there are techniques that accomplish the same as PPC that you do not have to pay for. Making money with affiliate programs does not have to involve spending money
It is important if you are just starting out with internet marketing that you understand the basics. You need to have a clear understanding of the nature of the affiliate / merchant relationship. Making money with affiliate programs depends on the volume of traffic that you send to merchant websites. When something is purchased as a result of you sending visitors to a merchant site, YOU get paid.