Making Money Online – How to Grab the Attention of Your Website Visitors
If you want to make money online, you must grab and keep the attention of your website visitors.
- Website visitors want to know what your site is about quickly and skim your page headlines to find out.
- Website traffic often surfs from one site to another looking for information and won’t waste time trying to navigate a complicated site.
- First time website visitors may not spend more than ten seconds deciding if they want to stay on your site.
10 short seconds. That is the amount of time it took you to read the first two lines of this article.
That fact alone explains why the landing page your website visitors reach must be well constructed.
Fancy bells and whistles will not make the grade. Your website visitors want information and they want it fast. After ten seconds, your website visitors have decided either that your site looks interesting enough to keep them browsing, or they are out of there, clicking to the next site on the list.
The first thing your website visitors will see is your header, then the headline and opening paragraph that you have so carefully constructed. This is where your copywriting skills come into play. It is essential to gain the interest of your website visitor in the first 35 to 50 words. They are not reading any further than that if it doesn’t grab them and pull them in.
Create interest, curiosity, shock, surprise or fear and then explain how you can help in strong emotional tones. Offer to solve their problem in the first paragraph. It doesn’t matter if it’s an article, the home page of your website or your sales page. Everything must be constructed with the website visitor in mind. You need to capture their attention to keep them on your site and you do this by promising to help them with their problem.
In ten seconds, your page should have loaded. That means, no heavy graphics for your site. This is part of good web site design. Simple, clear and easy to navigate. Text is king. Make your text count. Deliver your promise.
You can add video or audio to your site, but put it away from the very top of your page. Don’t make it auto loading, instead allow your visitors to click on it if they are interested.
People are visiting your website or blog because it can help them. They are not there for you. They don’t care about you, other than what you can help them achieve. You have just ten seconds to convince them that you are the person to help them, so make sure you use your ten seconds in the best way you can.