Making Money Online From Lead Generation
In order to have a really successful online business, one must first know the most important part in business and that is collecting customer’s database (also known as lead generation).In lead generation, there are three types of leads that you can collect online and they are, cold list leads, affiliate leads and buyer leads.
About Cold List Leads
Cold list leads are basically leads that come into your website providing their name and email that have not bought anything from you before. A real live example of such leads captures is like the one you see above this blog where it asks you for their first name and email to get a free blog guide book.
At most times, these leads are the hardest to convert to sales as you need to spend time building trust from your customers to get them to buy something from you.
About Affiliate Leads
Affiliate Leads are a gold mine in your business; basically these leads are people who are willing to promote your business. The more affiliates you have the more money you can generate for your business as they will be promoting your business.
About Buyer Leads
Buyer leads are the most valuable type of leads you can get online simply because they have bought something from you and trust you enough to give you their details.
They are often much easier to convert to sales and you want to grab as many buyer leads as possible!
So How Can You Start Generating Leads?
To easiest way to capture leads is to first offer some form of gift to give to your readers. For example, you can see from this blog above, I offer a free download of my popular blog guide in exchange for your name and email.
You can easily capture people’s contact details by using an auto responder service. The one that I would highly recommend would be using Getresponse.
If you are interested to find out how you can setup your own lead capturing page, I have also preparing a video tutorial showing you how to setup one for free at this special video link here
Tips On Converting Leads To Sales
First rule in marketing is always providing more then what your customers are expecting from you. In online marketing, what you can do to over deliver is to provide quality content to your customers and support.
You want to first teach them something first before you proceed on to sell them a product. At most cases, it even best if you can also go through with them the product for a free trail before they actually decided to buy.
As you can see from the above article, I actually just done that to you by educating you about generating leads to promote Getresponse.
Also known as soft selling, this tactic of selling is proven to convert more sales for you and works really well in any market.