Make Money Online From Home With Your Squeeze Page
There a millions of ways you can market your product. Just take a look at many of the successful websites and you will see that more than one way works. But for the small entrepreneur, it is becoming increasingly clear that implementing a squeeze page (sometimes called a landing page) is one of the most effective methods of capturing traffic. Without a squeeze page, others will make money online from home while you struggle.
A squeeze page is a single webpage whose only purpose is to get your visitor to opt-in to your email list. Most of the time, the squeeze page is the first impression that a visitor has of your website. Since your visitors can leave your website with just one click of the mouse, your squeeze page must be very, very effective. Here are some pointers that will help turn the curious into the serious.
1. Make your squeeze page simple – don’t confuse your visitor. Make it clear what they should do to get the information they need. The purpose of the squeeze page is to get them to sign-up so that you can begin to build a relationship with them. You don’t promote your products on the squeeze page – you just want them to sign up to learn more.
2. Give them an incentive to sign-up – give your visitor a reason to sign-up with their name and email address. Most people need a reason to give up their email address, and you want to make sure you don’t lose them because you were too stingy. Generally, an e-book or short how-to course will do wonders for your opt-in rate.
3. Create a sense of urgency – it is human nature to not want to be left out. So on your squeeze page, give some type of deadline or exclusive offer that will make people want to sign up quickly. One thing that I did that increased by opt-ins by a large percentage was including a countdown timer at the top of the page. I was amazed at how making people feel like time is running out increased my squeeze page opt-in rate.
4. Use principles from other successful squeeze pages – the good thing about Internet marketing is that you can see what your competition is doing. Take a look at the squeeze pages of the successful internet marketers. Use some of the principles they have used to make money online from home. Don’t copy – but it is OK to imitate.