MailChimp – The Newest Marketing Strategy
In the changing times of social media sites and prevalence of the Internet, many companies are relinquishing their dependence on telemarketing services and looking for more efficient ways to market to the Google generation. Business to business telemarketing in the past provided strategic means for businesses to connect through the use of phone systems. The success of b2b telemarketing has spawned possibly the next generation of this type of telemarketing, and the end result might be MailChimp. While telemarketing depends on the phone, MailChimp is strictly computer and Internet based.
So what is MailChimp? MailChimp is a free email marketing service which might be attractive for business or personal use as a strategic way to target and market to people through the use of email rather than through the telephone. MailChimp allows users to design, send and track email campaigns, by signing up for a free account.
Many might be concerned about how receiving emails from a company might appear, but as one reviewer stated, ‘MailChimp was designed for people of the Google Generation.’ The emails provided by MailChimp are bright, fun and welcoming to any consumer who opens the marketing email. MailChimp allows for a multitude of people to be reached at once by allowing the user to upload all contacts and separate them into multiple lists, which could then be exported to an excel file for business purposes.
Furthermore, any email which doesn’t reach the receipient, also known as an email being ‘bounced,’ is automatically deleted from the MailChimp contact list. To ensure the right consumers are reached, MailChimp has a spam test add on ($39) which works for email accounts on Yahoo, Hotmail, Google as well as others. The Spam detector analyzes the Spam score (or how often it enters spam folders) as well as formatting errors from HTML code which is all done before you even send the message.Making it even more user friendly, MailChimp provides a set up wizard who walks the new user through all the benefits as well as how to maximize the marketing potential of the program. As MailChimp is one of the more recent marketing strategies, its effectiveness remains to be determined. MailChimp’s simple user friendly face, as well as its innovative techniques might mean the end of traditional telemarketing, and the beginning of email marketing.