List Building With Article Marketing – Long Articles Lose a Prospect, Short Articles Build Your List
Article marketing is the way I have built almost all of my highly responsive lists.
You’ve heard or seen me talk about this. You can take a 1,000-word article and break it down into two 500-word articles or 3 350-word articles and it’s more lines in the water, it’s more ways for people to find you.
Now think about this specifically for list building. If your article is too long and you lose the reader, they will never make it down to your resource box, where they can accept your offer of a slice of your expertise in exchange for their email address. Long articles tend to lose the reader before they ever get to your resource box. Short articles allow the reader to flow through your article right into your resource box so they can click through to your web site or blog.
So if your article is too long, they’re never going to see your resource box in the first place.
What to do instead: Keep your articles short. Somewhere between 300-500 words is the very best. If you are just starting out it might be a challenge at first to provide great info in just 300-500 words. It’s really a mix of skill, art, and experience.
It’s more of a challenge to write shorter articles with good content than it is to write longer articles. In a longer article you can just do a brain and heart dump on the topic. In a shorter article you have to laser your focus on your topic to give the best information.
The best way to get there is to write lots of articles.