List Building – Which Sources Of Traffic Are The Lowest Quality And Highest Quality
When you’re building your list, you want to build it as fast as possible, but with a caveat in mind… you want to build your list with the right people! Unfortunately, not all traffic is created equal, which is why you need to have a basic understanding of which traffic is poor, which traffic is moderate and which traffic is good. In this article, I’m going to break down for you exactly which traffic types are poor, moderate and good.
When I define the term ‘quality of traffic’, I’m really referring to how targeted the traffic is. The more targeted your traffic is, the more likelihood that you’ll get buyers from that traffic, and you won’t have to go through as many numbers to get there.
Let’s look at the poorest traffic first. Search engine optimization traffic, pay per click traffic and viral list building traffic is the poorest out there. Let me explain. Search engine optimization traffic is poor because of what it takes to get to being proficient. It takes tons of testing, which takes a lot of time. Then, Google can change the algorithm and all the work you’ve done could be swept away at a moments notice… and there’s nothing you can do about it except do more testing and make more changes. That’s not a sustainable long-term business model.
Pay per click traffic is poor because you’re paying someone to come to your website based purely on a keyword proximity. This method takes a ton of money to test the keywords to see what works. Then, when people get to your website, they are not targeted except for the keywords they searched for. Viral list building honestly is not even worth mentioning except that this method only benefits the owners of the viral list building site.
Moderate traffic would be categorized by social media traffic and blog traffic. Social media traffic can be good, but it’s not ultra targeted. Think about what happens on Facebook. The people who blatantly promote their products or service usually get ‘blocked’ by other people. Facebook is designed to be social. So what happens is people have to carefully work Facebook to promote what they do while still being social, natural and unassuming. It’s a careful balance, but when done right, it can be very powerful.
Blog traffic is moderate purely for the fact that most blogs are not getting enough daily traffic that other traffic sources get. A blog post is usually very informative and does a great job of building rapport while solving people’s needs, but the lack of overall massive traffic is what keeps it from being a ‘good’ traffic source. Now not all blogs have this problem, but a majority of them do.
Good traffic sources would be article marketing traffic and joint venture traffic. Article marketing traffic is great because you have credibility of having a published article, you have credibility of your words being heard and people can see into your mind and relate to you. Think about it. If someone reads your article and they like what you taught and they like your mindset and style, they are much more likely to want to learn more about what you teach and they will opt in to your site.
That’s a powerful statement. When people get a feeling of your style, when they believe you are an expert and can teach them something, and when they want to know more about the subject you just taught them, you have a highly qualified prospect. That’s why article marketing is so powerful. Plus, you write the content once and it stays online forever. You stop paying for your PPC campaign, your traffic stops.
Joint venture traffic is also considered good because someone you do a joint venture program with is giving their people a personal recommendation about you. Nothing is better that word of mouth advertising. So if you agree to do a joint venture and the other person has a list of 1000 people, when he sends a personal recommendation to check you out, you’re getting a potential 1000 new prospects who already have their minds ‘open’ to you. That’s powerful, and that’s why joint venture traffic is a good traffic source.