List Building – Use Autoresponder Follow Up Emails For Your Profitable Business
With online businesses you can pretty much track all your results and you will see most of the customers are repeat customers. At least 33% of customers who have bought from you once will buy from you again if you follow with them. Many of your customer simply wait to hear a new offer from you to buy.
In fact, top marketing companies get 30 to 50% of total revenue from repeat customers, just by simple follow ups.
1. What is the reason to follow?
a. The simple and easy rule to follow-up is to be used because it is the most economic form of selling without any expense, only profits. All online entrepreneurs will like to do that.
b. Repeat sales can be so profitable that some people even offer their product or service below cost. These Internet marketers offer back-end product sales right away to their list and at least 36% of them will buy again, as you have already created a relationship and established credibility with them, think of all the planning, advertising and promotional marketing that goes on into getting those initial sales.
2. When should you follow-up?
Just send them a thank you for the sale letter and if you are ready, create an email marketing campaign. It depends on you and on the fact how much profits you want to make. This is only possible because you have a list of opt in people who trust on you. You have spent time and money on them to be in your list.
a. Follow up after a subscription request:
When some one signs up with an opt in page, send them a follow-up and write an email, asking them that because you have subscribed we are offering them a 15% discount and present an offer. You have made it tempting for them and make sure to thank them again in your email at the end.
b. Follow up after a purchase:
This time thank you again and add "those who bought this product also bought these" items, add a few items that they can choose from and offer it with discount. Some will accept your offer.
c. Follow up after a purchase anniversary:
When you are following up your customer after every quarter, 3, 6, 9, and 12 months, and add special purchase detail for them to buy another related product will be some sales in.
d. Use your Imagination:
You know your business the best. You know the nature of your product and subscribers point of view and their retail trends. You can think of the most right time for your customers to buy, so figure out and with your email writing skills create another email offer for them to receive.