List Building Tips – 3 Cool Ideas for Email List Segmentation
Why do you bother to segment the email list? If you are still not sure about it, you can take a look of my previous article about email list segmentation. Although this is a relatively new term in list building, it is not really a new concept in terms of marketing. In the email marketing virtual world, it is too easy to treat your potential customers like robots. Email list segmentation is one way to build a targeted list and good relationship. Now I am going to explain three cool tips.
Put yourself in your prospect’s shoes, what email is the one you will open among all the other junks? The answer is; the one which is personally related with you. Let’s say your mum’s birthday is coming, and you got an email about ‘ideal gifts to show your love to your mother’; does that catch your attention? Surely it will. At lease you are curious what is in the email.
The good news is that you are allowed an unlimited number of lists – use them! Create email list based on location or association, on interests or participation. You can use this strategy to send out surveys; update your client’s information on a regular basis. The idea is to create categories that you can then target with specific emails.
Another cool idea is to give your most loyal customers the earliest best offer. You should really keep your most targeted list special. How to do this exactly? You offer them the limited one time offer with the greatest discount that they cannot find it anywhere else on the market. By doing this, you can always keep this list the most responsive to your offer in the long run.
Last but not least, you can actually send out one email to few different lists. If one person on two out of three lists, don’t worry, they will not receive three copies. Trust me, this is so cool… If you make full advantage of an Email Service Provider, you can design this sophisticated email marketing campaign at your fingertips.