List Building: The Fundamentals
There is a Mantra, that every newbie will hear sooner than later … 'The Money is in the List, The Money is in the List, The Money is in the List.'
The one asset that is absolutely valued more than anything else by Internet Marketers, is the mailing list.
All Internet Marketers worth their salt, consistently and continuously build their E mail lists. Generating as many fresh leads as is possible.
This is absolutely critical and has to be central to all your marketing activities, if the dream and desire for an infinite online income is to be actualized. I really can not stress this enough.
There are many stages to list building, there are also many components that have to come together before you can start building your list.
This article covers only the basics of list building, however it is enough information for you to be well on your way to building a list. The other areas of List Building I will cover in other future articles.
The first thing that you will need is a Domain Name.
Free product to give away as incentive to join your list; eg E book, Video, Free Membership to a site etc.
A Domain name is the name that you will give to your Website. Getting a good Domain Name is Imperative. The shorter and easier to remember the better, although the general rule is that it should not be more than four words. There are many places that I recommend to get a Domain Name from. The cost is around $ 10 for a full year for.com there is.info as well, which is cheaper. It also gets cheaper if you use a discount coupon.
Your Web-host is where your web-site will stay. There are tens maybe even hundreds of Web-hosts and a good number of them are free.You can even host your website on your PC. The challenge then will be having your PC up 24/7, 365 days a year.
If you want to build a professional Website it is so important to steer clear of Free Web-hosting for the simple reason that you will lose control of your website. You will not have the power to determine what gets or does not get displayed on your Website. The company offering you free hosting will somehow have to recover it's costs. The obvious way to do this is to run advertising on your Website, and you will have no control of the frequency, content or placement of the ads. Many free hosting companies just up and leave with no apologies whatsaving leaving you in a bind. Others have serious downtime.
The way to go is to get a reputable hosting company and pay for your hosting that when you start earning an income online you will find that it is relatively cheap in relation to what you will be earning. There are a number of company that I can recommend to get hosting from. Some have fantastic live help and they have amazing tutorial video's to walk you through any and all the myriad processes. They have different hosting plans.
With a good hosting plan. You can get unlimited domains. All this for around $ 10 a month. If you use a coupon you get a further discount.
The one thing that will guarantee a continuous residual income is a website or a blog. It is absolutely important to have a website / blog although it is not absolutely necessary in order to start earning an online income.
The best kind of website to have is one that uses a its Content Management System. It is easy to install on your web host and you do not need to have an in depth understanding of HTML or be a techie to have this kind of website to be up and running in a short time.
The other thing that you will absolutely need to have is a Squeeze Page. A Squeeze Page, also known as an Opt In Page is a Web page with Web Forms, who's only purpose is to entice prospects with a Freebie, to Opt in to your mailing list ,. In most cases a Free Report, Video, E-Book, DVD etc. After the prospect opts in they are then redirected to a Thank You Page which can also double up as a Download Page. In most Funnels though prospects are presented with a OTO (One Time Offer) before being directed to the Download Page.
To build your list you will need an Auto Responder. The Web Forms on a Squeeze Page are directly linked to an Auto Responder which collects the names and emails of the prospects and compiles them into a list. With this list in place you can make money by mounting campaigns and sending offers to your list. Just like with web hosting there are many Auto-responders on the market, some are even free. There is one Auto responder that has the highest rate of deliver-ability and great customer support. For a small to medium size list you can get these services from an auto responder at around Usd $ 20 per month. For the first month that you join you pay only Usd $ 1. Which you can use to feel out and understand how it works.
The next thing that you will need for you to build your list is a great Freebie. Something to give away in return for an email address. Any kind of digital product will do, be it a video, an eBook, Software etc. It is important that the Freebie is something of quality and value, which the prospect will feel is worth exchanging their email address for.
You will need to upload your Squeeze / Thank You Page to your web host to do this you will need an FTP (File Transfer Protocol) There are many out there in the market. There is one that is commonly used by Marketers. It is easy to use and it has the added advantage of being free. You can also use the other options that are available on your Hosts cPanel.
Now that you have all these important components in place the next thing that you will need is to drive traffic to your Squeeze Page. I will not tackle how you can do this in this post but on others in the future. This is for the simple reason that it is a lengthy subject that needs to be tackled on its own.
All the Best
Kenneth Thomas AL