List Building – The 4 Golden Rules
List building is a very important part of marketing. It is done both online and offline because having a list of potential customers that are interested in your niche is a very valuable resource. The way that you build a list online is through something called a "squeeze page". This is a page that is short, but very effective at advertising a free giveaway to a visitor if they put in their email address. Typically the giveaway is an eBook or report when you're doing this online.
A lot of people have a very poor view of giving something away. You can not look at it like that. You may spend a few hours writing up a report to give away, but you get something much more valuable than that time; you get the privilege of contacting the people that download the report anytime you want. The reason this is so important is that people like to buy things from people they trust. When you give them a great report, you open them up. You can send a few warm up emails and they'll begin to trust you. That's the value in creating a simple giveaway report.
All you really need to do to get started is find something that you can give away. The easiest thing is making your own report, eBook or any gift that would benefit your visitors. The next step is making the squeeze page for enticing and capturing visitor information.
Give Good Value – I think value is very important when you're coming up with something to giveaway. You obviously do not want to give everything away, but you want to give enough to provide benefit for those that download it. When they value it, they'll see you as an expert and buy into what you're selling.
Drive Traffic To Your Squeeze Page – There are a lot of ways to drive traffic to your squeeze page and get people to sign up. The traditional way that still works today is through article marketing. You write an informative article and link back to your squeeze page. This can add hundreds of new subscribers to your list. One of the newer ways of doing this is through Google AdWords. You target specific keywords related to your niche and send the traffic directly to your squeeze page. It's estimated that on average one subscriber will be worth $ 1 / month, so if you spend 30 cents per subscriber you will end up ahead.
Build Relationship With Your Subscribers – When you have a growing list you do not want to abuse it. It's not something that exists so you can send them emails everyday telling them to buy. The best plan is to send them two content rich emails for every email you try to sell. This keeps things in balance. If you just start selling right away, they'll just unsubscribe or block your emails.
Go Over And Above – This really helps with the selling aspect of things. People are more receptive to those that are really making the extra effort. When you take the time to respond to emails, provide great content and give them honest opinions on products, you'll find that your list will be much more receptive to your advertising.
This is what you need to do to properly build your mailing list . You provide the incentive to get their name and email. You provide quality content to them in emails and keep your advertising in balance. Lastly, you go over and above with your list. Be good to them and they'll be good to your wallet.