List Building Success – Tips On Building a List of Buyers
There are plenty of ways to make money online. But if you dream about making an obscene amount of money with just a few clicks of your mouse, then you probably already know that the first thing you need to do is build a subscriber list.
You have probably already heard the saying: “the money is in the list“. Whether you are promoting your own products, or are an affiliate for someone else’s products, one email can bring in a nice chunk of change. However, almost all of the advice on this topic focuses on building the biggest mailing list possible. Yes, a bigger list is usually better than a smaller one, all things considered. But this is incomplete advice.
The secret is creating a list of quality subscribers, a list of people who are likely to buy when you send them an offer.
The typical conversion rate when internet marketers send offers to their lists is said to be around 1- 2%. (It’s actually closer to 0.5%.) If you have a list of 30,000 casual subscribers, you would hope to get 300 sales. What if you only have 3,000 subscribers, but could convert 5-10% to active buyers? Believe it or not, it’s actually easier to get a list of 3,000 active buyers than to hope for 1% of 30,000 to buy!
It’s a no-brainer that those who subscribe or “opt in” to your list have some sort of interest in what they think you will provide. But then you must maintain that interest. You must build and keep their trust.
Here are a few tips:
- Be yourself. Allow your personality to show through. Share what’s going on in your life. People are much more likely to buy from you if they know something about you.
- Teach them something. Remember, you want to develop and maintain a long-term relationship with your list. Don’t just sell, sell, sell. Give them information (value) for free. You will make much more money in the long run.
- Don’t betray their trust. This means a couple things. First of all, don’t spam them with every offer that you find on Clickbank. Be selective with the offers that you present. Don’t overdo it. And don’t sell or otherwise distribute the contact info that they entrusted to you.
- Allow communication a 2-way street. Provide a contact email address so that those on your list can ask questions, give feedback, etc. And when you do receive an email, reply to it. This will go a long way toward building trust and a long term relationship with a client.
This list is brief and incomplete, but hopefully it will help to change your focus. Try building a list of prospective buyers rather than just populating your list. Even a small list of potential buyers benefits you more than a huge list of uninterested and unresponsive subscribers.