List Building Secrets – How to Get Qualified Leads Dirt Cheap
If you want to get the lowest cost-per-lead and still build a qualified list, co-registration is a superb way to do it. The only downside: the subscribers are supposedly to be less responsive than 'normal' leads, but I have not encountered that so far when using the right lead generation source.
Personally, my current main co-registration source is Get Subscribers, which is owned by Get Response, so you can be sure the source is reputable and you are getting REAL leads.
Now, let me run some numbers by you about my own cost-per-click:
Cost per lead from Get Subscribers: $ 0.45 (single opt-in)
Cost per lead from article marketing (from my own results): $ 1.05
I get articles done for a few bucks each and they get me several leads each per article over a period of time. But, I have to do the work in submitting the articles as I have not outsourced that part (I do not want outsiders accessing my account, nor do I want my articles submitted under a pen name). This costs me time and effort.
Furthermore, I still write my own articles, so that costs me time and effort again.
On the other hand, with co-registration, it is totally hands-off. I make the payment, submit the little ad they need, and just let the system run on autopilot. Every day, I get an email report in my inbox telling me how many subscribers I got over the last 24 hours.
And these subscribers convert. I'm touching regular 10% + click through rates and making hundreds of every mailing I send out. I know a marketer who spent $ 20,000 on co-registration leads. Once he makes the payment, he just sits back, relax and lets his autoresponder fill up with leads. It's really cool and well worth the investment.