List Building – List Building Opt In Page Optimization
When building your list, you need to optimize your opt in page.
This means paying a professional to do your headers and graphics.
This also means paying a professional to do your bullet points.
The best converting opt in pages are the ones that use five or six
bullet points that list in detail the benefits of what the customer
will be receiving after opting in to your list.
These can simply be the features of your product arranged in a
form that creates a picture of the customer using your product
and how they will benefit from its use.
The headline on the opt in page needs to be large size, in color
and in bold. It also needs to take up a large portion of the top
of the page.
It needs to be an attention grabber and create the impulse to
opt in quickly. The copy on the opt in page needs to create a
sense of urgency that will encourage your visitor to opt in
immediately in order to satisfy their curiosity and to benefit
ultimately from the value that you are providing them.
Avoid using distracting copy but keep it simple and something
that will allow the eyes to naturally flow to the opt in web form
box and opt in.
Also be sure to include the disclaimer on the webform that their
information is privately used and not shared with any other party.
This will increase opt in subscriber conversions simply because
you are establishing trust. Using audio and video has been proven
in case studies to increase the number of people who subscribe on
an opt in page.
Both of these media can be used very inexpesively if not free and
so they are highly recommended ways to immediately increase
your subscribers conversion rate.
It may take a little effort and time, but the rewards will be lasting
and well worth it.
The increase in perceived value will mean an increase in customer