List-Building: Just Do It!
As I've said many, many times, the first thing you should be doing, before you develop a product, before you choose an affiliate product to get behind, before you do anything else, you have to be list building. When you do not have a list of people willing to take your advice and recommendations, you have nothing and you're doomed to fail.
But if you already have some people on your list, and you have a product or affiliate program you want to promote, if you have already developed an autoresponder series of messages, a newsletter, or whatever, I would recommend that you send out a press release, today, to drive traffic to your squeeze page to be continuously list building. Your squeeze page should be on your domain. So, for instance, if I want to drive people to My First List, I would send them to MyFirstList.com, what do you see there? A squeeze page, right? OK, then enter your name and email address and then, see what you find. Always be leading with your squeeze page.
A press release about your new site will get some traffic.
You also want to use pay-per-click. The reason you want to use pay-per-click is before you find list members and everything else, you can check your conversions and see how everything works. I would use pay-per-click and get rolling with that right away.
You know, whatever your budget is: $ 5, $ 10, $ 100, or $ 2,000, whatever it is, spend that. You want to go low. You can spend $ 5 to $ 10 a day. Focus on split testing and tweaking the squeeze page and the sales page until you get it making money for you on $ 10 a day.
The whole thing is … Do not Wait! Take action immediately and do not let anything stop you. If your squeeze page sucks, you can make changes to it, until it does not suck anymore. Yet, it's out there the whole time, getting some response. If you had nothing working for you, you'd be no further in building your list.