List Building – How to Easily Build a List
Most people do not bother building a list because it is hard work. Most new marketers think that the only way to build a list is drive traffic to your website and people might sign up to your mailing list. However today very few visitors to your website will sign up to your list without some incentive to do so. Remember however that even though it is hard work, the longer you put off building a decent mailing list the more time and money you will spend driving traffic to your website. A mailing list allows you to send out an email for instant traffic to your website. So let me show you some easy ways to build your perfect mailing list without too much hard work.
List Sign Up Boxes
On each of your website pages you need to add an opt-in box or subscription box for visitors to sign up to your mailing list. So if they like what they read on any of your pages they can easily sign up for more information about your product or service. Because people come to your website from lots of different sources they may not initially land on your home page but another page within your website. In fact they may never go to your home page so if you only have an opt-in box on your home page they may never realize that they can join your mailing list. Therefore you need to have your opt-in box on a prominent spot on each of your website pages.
It is no good having a mailing list of people who are not really interested in your product or service because it costs you money, time and effort the maintain your mailing list. The good thing about people who sign up from your web pages is that they are targeted because they came to your website interested in what you have to offer in the first place. These subscribers are much easier to turn into loyal customers than random subscribers.
The great thing about having a mailing list is that it allows you to send information to these people to build their confidence in you and your business. After you have built up a relationship with these people you can them offer them your products and services and be more confident that they are now more likely to buy from you. It is like having regular customers coming to an offline business where their feel comfortable and at ease walking into your store.
Big question is then is “How do you get sign-ups on your mailing list?“
It is relatively easy if you have some money to spend or invest in your business. All you do is simply purchase subscribers through placing relevant ads and offering them something that might interest them. Maybe a simple report about your products and services and how they can help them solve their problems or desires.
However it is important that you do not just build a list of random subscribers who may not be interested in your business. You need to be careful if you give a report away that you target people who are interested in your products or services and do not just want your free report. Your ad should be targeted to finding hot prospects as they are more likely to buy from you. So get specific when advertising for subscribers and only advertise where they are likely to hang out. So search for other websites and newsletter that specialize in your area of interest or those that compliment it.
Another paid way to build a list is to buy a list of people who have expressed an interest in your niche. There are companies that compile lists of people interested in information on various subjects and what sort of information they would like. Basically what you do is buy a list from one of these companies and send your emails to them. However you need to realize that you may buy a mailing list that may not be specifically targeted to your niche.
One of the popular ways of building a list today is to do list swaps with marketers in the same niche or with products and services that compliment your products. An extension of this idea would be to form a sort of partnership with these marketers and jointly buy lists in the same niche thereby sharing the costs.