List Building – How To Dramatically Improve Your Open Rates
Let me begin by asking you a question.
What kind of open rates are you aiming for in your on-line business? If you use email marketing and you do not know what I am talking about you should do.
Open rates and click through rates are a measure of the success you have at building a relationship with your list. This is just about the most critical factor in determining your long-term success on-line as an email marketer.
With all that said, how can you improve your auto responder messages so that your open rates and click rates improve?
1. Deliver original content in your emails (and by this I do not mean sending out re-written articles based on those from an article directory site). Send them unique content that they can only get as a result of being a subscriber to your newsletter.
2. Providing unadvertised bonuses and giveaways through the year is a great way to over-delivering to subscribers. There is nothing more gratifying than receiving a freebie, especially when it is something that is really useful. Avoid giving away too many "free" ebooks as these can be perceived as having little or no value. It is often better to buy the master rights for software tools which help your customers in the long term. Make a point of joining some PLR ??software sites. You may have to fight over some of the better deals but your subscribers will really appreciate it, and you will benefit in the long-term.
3. Provide help and advice to your subscribers. If your customers communicate with you directly (and you should always encourage them to do this), always try to be as helpful as possible. By doing this you will build up a reputation for being an accommodating, knowledgeable expert in your chosen field. It will also help you earn to the trust and respect of a number of subscribers quickly by behaving in the way.
4. Promote products using product reviews. An excellent way of approaching the trust of your subscriber base is promote affiliate products using a product review. Buy the product yourself, test it, and give your honest opinion on whether you consider it to be value for money or not. Describe the advantages as well as the disadvantages in your review. By adopting this approach you will avoid coming across as an oily salesman and your subscribers will love you all the more for it.