List Building Guide 102 – How Do I Start Building My List and Make Money Online?
"Having a list gives you the ability to write your own paycheck, work the hours you choose, generate windfall profits with the click of a button …" – Mike Filsaime
The biggest misconception about list building is probably that the "Money is in the list." No, the money is not in the list. It is in the relationship you build and the trust you develop with your list:
1. Keep communicating with them.
2. Genuinely care about your list because it shows.
3. Provide them with good, FREE contents.
4. Do not treat them like cash cows and market everything you find on the net. Doing so will seriously damage your credibility and branding.
5. A list is your community: you should not do anything to it that you would not do to your friends and relatives.
The strategy to making money is quite simple:
a) Find out what people want first or are researching for.
b) If you do not know, ask them using a survey or research the topic on the net
c) Then give it to them.
d) Find out where people are really hurting and provide a solution to their problems.
e) Then they will give you everything that you want.
So one of the largest secrets of marking online is this: It is not really about making money at all. It is about helping people! And once you understand that and do it, you will make money in the process or as Zig Ziglar puts it: "You can have everything in life you want, if you will just help other people get what they want."
List segmentation is also crucial to your business. You do not want to sell the same program to people who have already bought that product from you or paid for the same membership service. So the best thing to do is once they buy from you, you should move them to a different autoresponder. Many autoresponder services do this automatically through their software. Another reason to segment your list is so that it could be more targeted. If you have a list in the Internet Marketing niche you can segment it or create a sub-niche called viral marketing or email marketing. In the long run this would mean more money to you, better customer satisfaction and a better retention rate through less unsubscribed.
In conclusion, the trend now in list building is to get your customers online and take them offline almost automatically. Of course, for this to take place you also need to collect people's home addresses. This will lower your sign up rate. However, those that do go through the entire optin form would be more targeted and serious customers as well. The reason behind the offline marketing is so that you can do direct marketing ranging from post cards to sales letters to your list. Another advantage of this technique is because it enables you to sell physical products, as opposed to digital ones, shipped directly to your customers' homes. One widely used strategy online is to offer your website visitors an ethical bribe. It could be a free CD or a special report in exchange for their addresses and a small shipping and handling fee around $ 4.95. The combination of online-offline list building capabilities are almost endless because you could do both the latest web 2.0 social bookmarking and traditional networking. Additionally, you can also do newspaper ads, radio and TV marketing, fax blasts, voice broadcasts, or even send text messages to people's cell phones.