List Building Guide 101 – How Do I Start Building My List and Make Money Online?
"You gotta have a list. Anyone who says otherwise is as full of crap as a stuffed turkey." – Frank Kern
It is not difficult to make money online! Many people, from newbies to gurus, are doing it every single day. The methods that they use vary from Affiliate Marketing (marketing other people's products) to permission email marketing to their list. But how does one get a list? There are essentially two ways of acquiring a list – one is to buy it which is faster but costs money; the other one is to build it through your own optin or squeeze pages, which cost less money but takes more time.
Once you have your leads, the next step is to upload them into your autoresponder or let them go directly to the autoresponder if you are using a squeeze page as leads generation.
What autoresponder service or software should I use? Some of the most popular ones are:
1. Aweber: It will not allow you to import your leads.
2. Icontact: It will allow you to import your leads.
3. Autoresponderplus: This one is different in the sense that it is not a service that you pay a monthly fee for. It is a onetime purchase of less than $ 200. You own the software and can install it on your websites and mail from your host's servers.
They will do it for you if you do not know how to install scripts on your site.
Next, how often should I send email?
It all depends on your list and the relationship that you have with them. Some gurus like Tellman Knudson mail daily and are very successful at it. Evaluate your business and determine what is good for you. But generally speaking you should mail every other day and certainly not less than once a week. Keep in mind that if you do not email your list, you will not make any money! Tomorrowmore, if you mail to your list infrequently they will forget you. So the key is finding a balance with your list: if you email them too much they will unsubscribe; if you email less frequently they will forget you.
Do not be spoken up and paralyzed by the text versus HTML email debate either. Neither of them is inherently bad. There are a lot of factors to be taken into consideration such as your list, the relationship you have with them, your product and service, the trust factor, etc … It all depends on many variables. So do not let that stop you. Do you own testing and tracking because as the popular saying goes "If you can not measure then you can not manage". Keep in mind that what is good for another marketer is not necessarily good for you.
Also, you should not make a big deal about people unsubscribing to your list. Some will unsubscribe anyway regardless of what you do or do not do. Let them go because they are not a good business fit anyway. Those who stay are those matter and those who want to do business with you. Therefore, focus on those more. They are your business itself, your product. Train them to read, to click, and to take action in terms of either buying from you or from those you promote.