List Building: Gain Massive Opt-Ins Through Headline Testing
Coming up with five headlines is the first thing you need to do before you think about anything else. Headlines are really the most important part of any squeeze page, which is key to list building.
If you want to be lazy about it, you could have a headline and an list building opt-in box and if your headline was good enough, you would get subscribers for your list, without any bullet points or anything else. You could have a headline and your first name and email, and you could be list building immediately! But, you would need a GREAT headline that is benefit-driven.
But that’s not the right way to go about list building.
To get the right list building page, you should always be testing, so start with your headlines. Split test them, using two headlines at the same time. The headline that succeeds at better list building, that pulls the most opt-ins wins. Then, try another, and see if it’s better at list building than the winner, and so on. The trick is to keep testing until you have the best possible headline.
I would start with an AB split test. Do two different pages and have the only difference on those pages be the headlines. Maybe start with 500 visitors and see which headline pulls better.
But remember, some people have these gigantic monitors and unless you give your page parameters, your headline will go across almost their entire screens.
Size your headline to about 650 to 750 pixels in width. You can do that by creating a one column-by-one row table and putting all of your page information into it. That will assure that your headline stays where you want it to be, regardless of your visitor’s monitor size.
And once you put your list building page up, your thank-you page should also be a sales page, just like everything else. That means you need a good headline there, too, and you have to be delivering benefits the whole way through. “Thank you and welcome aboard” isn’t going to cut it when it comes to profits, which is why you’re list building in the first place, right?
But, here’s the problem, and this is a major issue on the Internet with entrepreneurial businesses, especially the people who are just trying to make things crank—there are so many opportunities that you get lost in trying a whole bunch of different opportunities at once. But the first thing you need to start with is list building!
Jumping from program to program is not going to lead you to success. What’s going to lead you to success is list building, and then, deciding on an opportunity and saying, “I’m going to make this work no matter what,” and you just go. You get advice from list building experts, tweak your squeeze pages, and improve over time, but you make it work and you learn everything about list building that you possibly can, first!
Test to find the right headline and choose one page format for your list building page until you can say, “Yes! It’s converting at 35%! I spend $10 and I make $20 every single time I send them a message!”
Once you have a great list and you want to start messing around with other things, go for it, but you need to get the first thing nailed and then start tweaking something else. The key is not to get caught in the headlights. No paralysis. Just do it!