List Building Campaign – The Dos and Don’ts
Having your very own email marketing list is important in growing your ebusiness. Here are the things that you can and cannot do to attract more people to subscribe:
1. Do communicate the benefits that your prospects can enjoy once they sign up. There should be difference in the service that you provide to your subscribers and non-subscribers. To make your members feel more valued, offer them with amazing freebies from time to time. Also, ensure that they’re the first ones to know about your current promotions and product launches.
2. Don’t make it too difficult for people to sign up. Convincing people to give out their contact information is difficult enough. Don’t make it complicated for these people to subscribe by presenting a very short form. You should only be asking for their names and email addresses. These are what you need anyway to contact them later on.
3. Do reward your new subscribers. Make these people feel good about their membership by giving them something for free. I recommend that you send them short ebooks or newsletters. Ensure that these are valuable and that they contain nothing but useful information. This is to make sure that these people will look forward to receiving more emails from you.
4. Don’t waste your time on those people who will not buy your products and services. Ensure that your list if of high quality. Ensure that all your subscribers are those people who are really interested on what you offer. Through this, you can save time and energy by not sending email messages to those people who will not possibly give you the kind of response that you’re looking for.