List Building – Buyers, Not Freebie Seekers
Every internet marketer knows how critical it is to build their own list of customers and prospects. They are aware that once they have built their list and nurtured the relationship with that list, their list becomes more responsive to their promotions and they make more sales.
This article will focus on ways to build a quality list as opposed to a list of only freebie seekers. People who buy from you are more likely to do so time and time again. With freebie seekers you can never be sure so this is a very weak way to build a business.
Some say that it is better to have a list of several hundred buyers rather than a list in the thousands of freebie seekers. You want to be attracting people who have a deep interest in your niche that are willing to pay to learn from or attain the products you are promoting.
With that said, here is the way I would suggest you go about building up your list;
1. Keep your focus on Buyers – This is not to say that some of those who joined your list because of the freebie that you offered, will not eventually become buyers. A large part of this group will, if you continually offer them value in your follow up emails. Once you develop a list of buyers try to promote related products to them.
2. Over-deliver – I am really getting tired of hearing this word now but it is a good strategy for making sure your customers are more than satisfied. As you write your autoresponder messages for follow up with your list, be sure to always add a lot of value for your customers. Make sure to throw in the occasional freebie, whether it be a video online that can teach them something or a free report that you or someone else is offering for download. You do not want every communication with them to be a promotion with one of your affiliate links for example. Doing this will build your credibility and your list will see that you have a genuine interest in helping them.
3. Ask your list what they want or need – What better way is there for you to do product research than to actually ask your list what they want? When you gather the answers, create a product to fill the need. Since you already know that they want it, you have a ready-made group of buyers waiting.
I hope you put these ideas into action as without action you will not have any positive results.