List Building – Affiliate Marketing is a Great Place to Start
People often ask me, "Where is a good place for me to start list building if I do not have a product of my own?"
Affiliate Marketing is a great place to start. You promote and sell someone else's product. You get an affiliate link to their web site or sales page and you drive traffic to that page. Once you get the traffic there you start building your own list.
Lots of people think you can not be list building when you are promoting other people's products-they are wrong!
Without it is spelled out in your affiliate agreement that you can not do something then, then you can do just about anything to sell their product.
You are paying for the advertising to get the traffic, right? Even if it is "free" traffic, you are paying in terms of spending your valuable time to get the traffic. Be sure to review the Terms of Service (TOS) … and if an affiliate program will not let you build your own list then drop that program like a hot potato! List building is your number one priority in order to grow your business!
The basic process for listing building is the same whether the product you are promoting is your own or an affiliate product.
- Get a domain name (it is better than a Tiny URL or using a big long affiliate link)
- Get web hosting
- Build your squeeze page (so you can start building your list)
- Drive traffic
- Set up your autoresponder system so you keep in touch with your new list!
A couple key points to keep in mind when promoting affiliate products with list building as your end goal:
- Know your niche and pick products that fit
- Pick products that convert well
- Use the product and be able to explain why you recommend it
In other words, if you are in gardening niche, do not try to promote my list building products (as great as they are … your customers will not "dig it" … it is not a good fit for them). Keep in your niche and offer additional products that your subscribers can benefit from.
In addition to being a good fit, find products that convert (sell) well. This is more important even that a high commission because if no one buys the product it actually does not matter what the commission is! Sure your goal is list building, but you also want to make money! So be sure to take a little time and pick the product that has a better chance of adding to your bottom line!
Before you recommend a product, you have to clear why someone else would buy it. Keep your customer in mind first. By focusing on what's in it for them, you will actually get more money in the long run. So buy and try the product first-then recommend it! From your experience you can tell people how it will help them … answering their most important question, "what's in it for me?" On the other hand, if you recommend a bad product you will lose all credibility with your subscribers and your list building efforts will go down the drain!