List Building – A Great Marketing Tool to Build Customer Loyalty
When you are considering list building, keep in mind that maintaining a customer mailing list could be one of the most important marketing tools you have. Anyone who has had any business success will tell you that if you are able to build customer loyalty, you are halfway there.
While customers love to get a good bargain and they respect quality, they want to feel valued as customers. It is important to respect the fact that they purchased your product. Do not just look at the list as a means to send out information; use it to build more customer loyalty. For instance, make a note on your list when your customer made that first purchase, and note what they normally purchase. When you are near an anniversary date, send them a coupon for a free item with a purchase or a nice discount.
Another idea is when you are having a sale on items your customer normally buys, send out a notice, they will appreciate that you are remembering them and that you are offering them a good deal. Making the customer feel they have a connection with your business and allowing them to feel valued will keep them coming back for more.
Loyal customers often pay more for a product than they may at another site, simply because they feel a connection. Many customers are creatures of habit, they are used to your company, you have their information and you care about them, so why should they change? Without a doubt, customer loyalty can be your best asset and list building can help you to maintain it.