List Building – 6 Practical Ways to Energize Your List Building
Traditional marketing works by informing the maximum number of people about your company and products. This may include telling your friends, family and neighbors. In popular parlance it is known as "word of mouth". The situation on the internet is no different. In order to sell products online, you need to spread the information to the maximum number of people online.
There are different ways to promote your products on the internet. One of the important means is search engine optimization. You must learn these SEO techniques in order to get the maximum profits by attracting a large number of leads. When you tell 100 people, they will each tell 50 more and so the news spreads like an epidemic. Therefore, this is also known in marketing circles as viral marketing.
o Keyword optimization: Keywords are important elements of the search process. If you want prospects to locate your products, then you must optimize your site by using the right set of keywords. Ensure that the content on your site is split up with each section focusing on one specific keyword.
o Back links: You must write articles using the same keywords and post them to article directories. This is necessary because many people go to these e-libraries to find the information they seek. So you must provide a link to your site in the article's resource box along with a short bio about yourself.
o PPC campaigns: Google AdWords and Yahoo Marketing are two popular pay-per-advertising mediums. You can create your ad and publish it in the target locations within minutes. You can keep changing the bid or the amount you want to spend depending on the response you get.
o Engine blasters: There is some software that publishes your URL to multiple sites in order to create more backlinks. However, you need to be careful with such engine blasters because they may submit to sites which are irrelevant to your business and the search engines will not pick them up.
o Email campaigns: There is no other medium which is as effective as the solo ads delivered right into the email inboxes of your prospects. You can choose to use your earlier list or rent a list to send out advertisements for your products.
o SEO experts: If your own efforts are not bearing the results you expect, it is time to call in the experts. Hire a well known SEO expert to help you fine tune your campaign.
List building is an important marketing activity and you must devote your best resources and the