Link Popularity – 5 Top List Building Strategies to Build Your Online Business
Building an opt-in email list is critical to the success of most online businesses.
There are many ways to build an opt-in email list. Some are better than others. You want to make sure that the content you are providing the subscribers on your list is valuable and possibly solves a problem they are experiencing, which will promote them to buy from you. The more you give them they will reciprocate by providing you with a back link to your site which will increase your link popularity.
Perhaps the five most effective strategies are:
- Populate the site with high quality unique content
- Promote the website online
- Offer regular freebies
- Make it easy to opt-in
- Write an eBook and make it available to other marketers as JV partners
1. Populate the Website with High Quality, Unique Content
This establishes the site as a go-to destination and will encourage visitors to stay in-touch with you by subscribing to your opt-in email list. It also helps maximize traffic to the site and therefore increase the number of people that might opt-in.
2. Offer Regular Giveaway Products
Offering regular free products provides an incentive for visitors to keep returning to your website. A popular freebie is a high quality newsletter issued on a frequent and regular basis. It can offer subscribers useful information, establish an ongoing relationship and build trust. Your newsletter should be issued at least monthly, if not more frequently. As long as you provide quality invaluable information to your subscribers and customers will be more inclined to provide a back link to your site which will increase your link popularity in the top search engines.
3. Make it Easy to Opt-in
Design the overall registration process so that it is easy for visitors to opt-in. Position the opt-in box in a prominent location above the fold of your home page and every other webpage for that matter, avoid surrounding it with clutter or distractions and do not request unnecessary information from visitors.
4. Promote the Website Online
Contribute articles to eZines, directories and online publication platforms.
Similarly, contribute to subject-related blogs, forums and discussion boards with references to your own business, website and newsletters. This establishes yourself as the authority in your field and give you the status of any subject matter expert increasing your integrity and improve your overall reputation. These activities also directly attract traffic back to your business website and promote link popularity.
5. Write an eBook
Offer the eBook to other subject-related marketers as a giveaway that also contains hyperlinks to your website and sales pages. They are always hungry for freebies to distribute via their own websites.
An opt-in email list forms the foundation for white-hat email marketing programs. The above five strategies can all contribute significantly to the size and quality of an opt-in list and ultimately the sales and profits of an online business.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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