It’s All About the Funnel, The Marketing Funnel That Is
Funnels Aren’t Just for Kitchens and Garages Anymore Just like so many other things in our world the word Funnel has a whole new meaning that none of us could conceive of when we were kids or even as recent as say, 20 years ago. Funnels were initially intended to take a large amount of product and direct it into a smaller opening.
The funnels that we all have come to know and love ( OK, well maybe not literally love) are the ones that we watched our Mom’s use for canning fruits and veggies or getting 5 lbs of Sugar or Flour into a canister or container without spilling it all over the countertop. They are also the ones that we watched our Dad’s use to put oil or antifreeze into the car, again, to keep from spilling it all over the engine.
If you were to go into a big box store, you would find funnels in every conceivable color and size you could possibly imagine. I am willing to bet that your house probably has one or two of them hiding in a cupboard or shelf. But as useful as the funnel is in our everyday kitchen or garage, that is not the kind funnel that is the real subject of this article. I’ll bet you were just thinking “Why would anyone write an article to talk about funnels for heaven’s sake? “, weren’t you? Honestly, I can’t even answer that myself so let’s talk about the funnel that is the subject of this article.
I am referring to, of course, a Marketing Funnel. A what? A Marketing Funnel. It is more of an action verb than a thing that you can hold in your hand. Though these days they do come in many different configurations like those in your Kitchen, they serve an altogether different purpose in the world of Marketing online.
A Marketing funnel’s purpose is to bring a large amount of people who are interested in a specific topic to a specific landing page, form, or squeeze page, and sends them through a process of either qualification or elimination. By the time the person has gone through the whole system, they are a buyer of whatever product the Marketer wants them to purchase.
Marketing funnels are mainly used to filter out the tire kickers and looky loos so that the online marketer then ends up with a person, who is known as, in today’s marketing industry. as a highly qualified, highly targeted lead. In other words, that person is someone who is dead serious about obtaining the product or service being offered and will not waste the marketers time or resources. This end result is the marketer’s absolute dream because these are the people that generate the marketer’s income.
All that said, you are probably wondering if you actually need a Marketing Funnel in your online business and the answer is an absolute definite, without any reservation, YES!
Why do you want one? The easiest answer to this question is that it will save you a small fortune in personal time talking to people who may not be at all interested in what you have to offer.
So what is the best type of Marketing Funnel? There are many types of funnels from the simple to the more elaborate. There are also many different price points depending on the type of funnel you need. Why do they cost money? Simply because they involve extensive design, programming, coding etc and those services tend to cost a significant amount of money to develop the system itself. Therefore, unless you want to spend thousands of dollars to try and create your own system, it is best to seek out, and be willing to pay for, a marketing funnel that is suited to your business and best suits your needs.
There are a number of these funnels that use a landing page, sometimes referred to as a squeeze page that entices a person to opt in or insert there email address into a form. That email address is then connected to an auto responder that begins to send out email messages that are meant to convince the person receiving them to purchase the goods or service being offered. Due to the amount of goods and services that people are offered on the internet today, many enter their email addresses without a second thought or enter fake email addresses. Of course this does you, the marketer, absolutely no good at all.
But there is an alternative to this conundrum that savvy online marketers are currently turning to in droves. The hottest most technologically advanced Marketing funnel system today as I write this, is using cell phone technology. It relies on the most widely used communication method today and that is texting. Yes, you did read that correctly, it is based on cell phone technology and texting
If you are going to be serious about marketing your business online and putting potential leads through a marketing funnel to create a list of people to market to and buyers to purchase your product, this cutting edge brand new done for you Marketing funnel is what you want to have.
This innovative Marketing Funnel, takes all the guess work out of what your prospect is doing in your system at any given time. First of all, it codes the prospect to you with a cell phone number which unlike email addresses don’t change and multiply. So each time someone provides you with their cell phone number it brings them right to your site and you can be fairly sure they are a serious prospect.
Even if they only get through the first page and have to leave, unable to complete the process, when they return, even if it is 3 months later, they re-enter their cell phone number and Voila! They land in your system, not anyone else’s. How sweet is that? Then the funnel continues to track them through the entire system, automatically. In the end you have a buyer. That is what we all want, right?