Is that Niche Really Going to Make You Money?
Find a niche; pick a niche, niche markets will make you rich
It seemed that every e-book I read and every one I spoke to was telling me to find a niche market or I would never succeed.
What is a Niche?
a. A situation or activity specifically suited to a person's interests, abilities, or nature: found her niche in life.
b. A special area of ??demand for a product or service: "One niche that is approaching mass-market proportions is held by regional magazines" (Brad Edmondson).
A special area of ??demand sounds easy does not it? Well the real secret is finding a niche that is not already served by a million websites.
In amidst all the reading I was doing on niches I read a forum post from a knowledgeable guy, this man is an Internet marketer and from his previous posts he seemed to know what he was doing.
His post was basically saying that without the "niche" received 18,000 searches a month there was not enough of a market for it, I took his word as a passport and discarded any ideas I had that received less than 10,000 searches a month (ok he said 18k but I thought that was extreme).
I was just about ready to give up on ever finding the "niche" that would make me a penny.
Then I was looking for some help using a piece of software and I bought an e-book.
It was excellent, helpful and thorough, well worth the £ 9.99 I paid.
I got talking to the site owner and he told me that his niche received only 50-150 searches a month on overture.
In total from the main search engines his site received 50-100 visitors every month, does not sound like much does it?
Out of those 50-100 visitors he had a 50% buy rate!
50% of people who visit his site buy from him, so that's 25 sales a month.
At £ 9.99 each it is not worth it I hear you say, He has been selling the same e-book since 2003 and is still earning £ 250 every month come rain or shine!
I thought £ 250 a month was nice extra money, pay for holidays and Christmas presents.
Then he admitted to me that he has 6 e-books, in 6 different niches (no he would not tell me what the others are) each earing him a minimum of £ 250 a month
6X £ 250 = £ 1500
He spends an average of 2-3 hours a week checking the sites are still there and no competition has sprung up.
So what am I trying to tell you? Listen when people tell you stuff, but always keep an eye out for the exception to the rule.
That exception could earn you £ 1500 a month or more.
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