Is Instagram Good For Marketing Your Business?
To date, there are more than 300 million users on Instagram – most of which are more affluent and younger than users on any other social media platform. Not to mention, people are using their mobile devices more and more to engage with brands and to purchase a company’s products online.
Many small businesses are turning to social media and mobile advertising to help create curiosity, grow their brand and ultimately sell more products and Instagram is great for both physical and online products or services. It’s become a place where users are ready, willing and able to purchase right on the spot with their mobile devices.
Instagram has also become a measurable driver of both lead generation and sales and has become one of the most popular social media ad platforms helping small businesses reach millions of targeted customers and cash in on its supercharged targeting capabilities.
It is also a great place to gain an exclusive following where you can share high touch information about new products, new features or new services. And now with the integration of Instagram Ads you can expand your reach for very little effort and a small budget if you know what you’re doing.
Whether you’re running ads or not, if you’re promoting your product in a niche market that isn’t really profitable, you’re probably wasting your time and money. Sinking money into advertising that doesn’t produce a positive ROI is not only frustrating but also very common for small businesses. Unfortunately, the problem may not be the way you are marketing your product, but to whom are you marketing your product.
Not all niche markets are created equally. The truth is, some niche markets are just more profitable than others. The goal is to be in a niche that is making money. If you are spending time and money marketing within a large, saturated niche market it’s likely you’ll could stand to be more specific with the targeting of your product and message.
There’s no denying that promoting your offer in a niche market with lots of buyers spending money is a good business decision. For business owners the bottom line is what matters and there are several benefits of marketing in a profitable niche market. One is, you’ll make money. Another is you’ll be able to provide valuable products the market will tell you it wants.
Using Instagram to market a product in the wrong niche market is one of the biggest mistakes small businesses make, so take time to dig deeper into your niche market and research to deliver what people want – that’s good marketing.