Is Email Marketing Effective?
Are you new to marketing? Have you signed up with the big e-mail lists like ViralUrl or ListJoe? If you have, you probably receive at least 30 emails a day advertising some “great” or “amazing” opportunity. In fact, most likely, you will never open most of them and just hit delete. With that being said, many newbies may wonder, does email marketing actually work? The answer to that question is yes, if done the right way and businesses are following this trend! In fact, in a survey done by Jupiter Research in 2008, email marketing was expected to grow from $1.2 billion in 2007 to $2.1 billion in 2012. Another quick statistic for your reading pleasure is that every dollar spent on email marketing, brought in a rate of return of $45.06.
So does this mean you should go out there and spend $197 with ViralUrl or List Joe and start emailing away? Not so fast…your rate of return will not be what I quoted above. When you rent a list, like List Joe, you have no relationship with your reader, and therefore, your reader will not be compelled to open your email. I am sure that with a catchy subject heading and some compelling ad copy, you will make some sales, but not like you would if your reader requested to be on your list.
Ideally, you need to build your own list. These are subscribers who feel you have something of value to give to them and have agreed to give you their contact information. Even some of these people will delete your email, but not at the rate you would see if you randomly sent out emails.
Network Marketing or any type of sales is all about building a relationship. In an age where people are marketing on the internet, relationship tends to get lost. We are all still human, and desire and crave that personal interaction. When a business owner can effectively connect with their customers, they are able sell more and keep the customer.
Email marketing can be extremely effective and is considered the most cost-efficient way to market products or services. With that being said, here are a few ways to help your ROI:
1. Build your own list. You can do this in a variety of ways. We have all seen the little opt-in boxes in capture pages. Use these in yours, and make it desirable for someone to give their information. People are extremely cautious about giving out their e-mail address because they do not want 100 spam emails tomorrow. Building a list takes time, but if done right, those addresses will be like gold, and should be treated that way.
2. Customize your greetings. Prepackaged systematic email confirmations are a big turn off. This is the first impression your reader will have when opening your email. You will want to make it personal and memorable, so they will open up future emails from you.
3. Content is king. Your email content must be excellent. You have a lot of competition, so don’t get lazy with your messages. You may want to use your emails like a newsletter. Many businesses use this strategy, so that over time, when the timing is right, the reader will buy. Most likely, your reader will not buy from you on the first email you send.
4. Earn your readers trust. There is nothing worse than subscribing to someone’s newsletter, only to be bombarded with a bunch of offers. If you are promising a subscription for information, give that. You can make suggestions about your product, with a link within your newsletter, but leave it at that. Do not harass your reader in the next email you send. In fact, if you make suggestions, but focus on good content, your reader will value your information, learn to trust your suggestions, and buy your offer.
5. Email sparingly. Do not continuously email your subscribers. Finding the right balance between keeping in contact with your subscribers is important. Email too much and they will request to be taken off your list. Email them too little and they will forget they subscribed to your list and label your email as spam.
Email marketing is becoming a very hot trend, and it is easy to see why. With automated services which will send your emails out for you, your business can save a lot of time. However, in order to be truly effective in sales, you must establish a relationship, so plan your emails accordingly. Don’t rely on the system to take care of everything for you. Be actively involved with your list. If people leave your list, don’t just plug in new ones, find out why and adjust your mailings to attract your subscribers. Your list will determine the success of your business. Guard it, nurture it and treat it like your best friend. If you do, you will find your subscribers will faithfully open your emails and look forward to hearing from you.