Introduction to Internet Marketing Strategy
The Internet has opened a whole New World of opportunity and potential for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their new success on the Internet. These new millionaires are no different from you and me. They started their Internet businesses from the nothing, then found a niche and built their success.
The goal of marketing, be it traditional or online, is to identify target markets, acquire customers within those target markets and retain and up-sell to existing customers. Whereas traditional marketing is limited to more broadly-defined demographic groups, Internet Marketing has the advantage that the site owner can define target markets in increasingly narrower terms, even down to the individual site user level. And strategies known as internet marketing strategy play important role in generating success to the business.
The purpose of an Internet Marketing strategy is clear and simple – to generate more and better quality traffic to your website. The website thereafter takes over with the purpose of converting that traffic to customers.
The goal of the Internet Marketing strategy is to create the perception of authority, credibility and authenticity of your brand where the customer comes in contact with your URL, is it the first time or after multiple points of contact. Assuming that all customers that type your URL in directly arrive at your site because of an intrinsic brand value generated by all offline and online channels, the measurable concern of an Internet Marketing Strategy is with all visitors who come to the site through search engine listings or links from other sites.