Internet Marketing With a Personal Brand
I am seeing a growing trend of mistakes in home based online business. Sad really, some internet entrepreneurs are investing large sums of money into advertising sites such as Google AdWords, just to promote a pre-made website. I'll admit some network marketing companies have invested a great deal of time into split testing landing page designs, but they can only do so much without a face and a story to work with.
You can definitely build a team with a pre-made capture page, but the difference in lead conversion is unbelievable with a personal branded website. It is just too simple to do to overlook. Now days almost every web hosting company has a site builder option that almost anyone can understand and build a site. You can be up and running within a few hours.
What makes this the better route to take. Simple. People do not want to join a business, they want to join a leader. They need to know that if they have problems there is a real person in there upline to help out. Most of all, my team and I interviewed over 1000 people on the street and asked: Would you rather join a business online or going to another members personal site?
The answer. 911 of 1000 said they would feel more comfortable joining under someone they have met first in some way than some random business website. Yes I know that is only a survey of 1000 people in one crowded city, but over 91% went for the branded website.
What can you take from this? For a few dollars a month you can have your own personal branded website and increase your lead conversions by a very high percentage. Just with something as simple as letting prospects have a way to get to know you.
It's a no brainer really. Name one Guru that you can not name. I rest my case.