Internet Marketing Trends – 5 Steps on How to Find Profitable Niches
Not only you must find a niche which is not too competitive, there must be a hunger for information regarding that niche that people are willing to pay money for. So what internet marketing trends are currently used to find profitable niches?
1) Search Engine Directories – e.g. Google Directory
Start broad and dig deep. Choose from popular topics and then narrow down your search to find obscure sub-niches which have a small population of followers. Remember, there must be a need(not want) for the niche. Use common sense to figure out what people are desperate for versus what people can live without.
2) Magazines At Your Local News Stand.
Yes! No kidding. And if you realized, magazines usually talk about hot juicy topics – celebs, dating, men/women relationships, health and fitness, business and marketing. Try flipping through some of these magazines to see what articles are inside. You might just get an idea for a profitable sub-niche.
3) Google Keyword Tool
You’ve found some potential sub-niches, but how do you know if its going to make you money? Use the Google Keyword Tool (just Google to find it) and type in the keywords for your niche. A global monthly search volume of 3000-8000 is a safe bet. Also, notice the advertiser competition. If the advertiser is strong, you probably have some competition. On the upside, it shows that this is a profitable niche, and that is why people are advertising!
Type in the exact key word phrase you are looking for – i.e. “how to date your boss”. Look at the search results on the first page. Check their page ranking (use the Google Toolbar). If they have a page rank of 2 or lower, chances are you can easily beat them in search engine optimization. Also, check to see if there are any Google Ads on the sidebar or on top. If there is, people are probably advertising for the niche you are targeting.
5) Trends In Transition
Try to research trends you think will be profitable and certain times of the year. For example, if Valentines Day is coming up, you can expect many desperate single people to want to find a date. That is the best time to capitalize on the dating niche. Of course you should not start only in February, build your fortress for that golden moment where you can make some serious money. Use Google Trends to search terms for niches which you think may follow a certain trend.
Last but not least, brainstorm! Get together with a few friends and think of ideas which could sell and then apply the techniques above to see if it is worth pursuing the niche or not.