Internet Marketing Tools
Affiliate Marketing: Affiliate marketers and websites are a fantastic way to promote your business. Affiliate websites display your banner or advert on their website where users are able to click on it and be directed to your website. Affiliates work by charging the website owner a fee per click. Affiliate marketing can be a very effective and profitable marketing tool for a number of businesses. It is important to understand that using affiliate marketing can be very difficult. It will require some knowledge and research in order for you to choose which affiliate will work best for you.
Video Casts: Nowadays this is becoming a very popular method of marketing and is growing more and more popular by the day. This internet marketing technique requires you to use video hosting websites such as Metacafe and YouTube. You will use these types of websites to upload short promotional videos advertising your particular product or service. These videos can also be posted on your personal or business website in order to show the visitor what your product or service can do for them.
Viral Marketing: This style of internet marketing requires you to spread your business across the internet utilising a number of services and techniques. You will need to use websites that allow you to promote and advertise your internet site. Excellent ways of doing this is through social networks and article submission sites.
Email Marketing: This is a fantastic way to stay in touch with your prospective customers. Your marketing emails can discuss any news or information related to your business or website. It is also a great way to provide the potential customer with offers and promotions. Please be aware when using this advertising technique that if your email contains too many URL links then this may be categorised as spam. This means that the sent email will go straight to the recipients spam folder and that your time and energy will be a complete waste of time.
Podcasts: This method is not as popular as the others mentioned however it is another form of internet marketing. It is a very similar method as video uploads (video casts) however there is only sound (no picture/video). It is not a well known form of advertising but it could be suitable for you.
Blogs: This is one of my favourite forms of internet marketing. This involves the creation of blogs. For those of you who are not familiar with the term “blog” this is a type of online diary and allows you to post your point of view and reach out to the target audience. A large number of internet marketing professionals regard blogging to be the ideal way of speaking to the target audience.
The most important advice I can offer you would be to research whatever method you decide to use. Be sure that you are knowledgeable so that you can promote your business the best way possible.