Internet Marketing Tips – My Way Or the Highway
I love article titles that keep people guessing…at least just a little. My way or the highway. What am I getting at? Am I saying that you have to do things my way or I won’t do business with you? Maybe I’m saying something else. Maybe I’m going to show how that’s the WRONG attitude to have with business. Okay, I’m not going to keep you in suspense any longer. Keep reading and you’ll find out exactly what I mean by “my way or the highway.”
There is a very fine line between integrity and stubbornness. I have absolutely nothing wrong with a marketer saying, “This is the way I run my business. If you don’t like it…there’s the door.” However, what I do have a problem with is a marketer adopting that kind of attitude based on theories that are less than sound. For example. Say a marketer decides that he’s not going to offer a money back guarantee on his product. There is nothing wrong with that. Lot’s of marketers don’t offer money back guarantees. However, if your reason for doing it is because of serial refunders, that’s a poor reason.
Why do I say it’s a poor reason? Well, for starters, serial refunders make up a very small portion of the Internet population. My refund rate, even with all the serial refunders (and you can pick them out a mile away) is very low. However, had I not offered a guarantee, I probably would have lost a lot of sales because of a segment of the population that simply won’t buy a product without a guarantee. Personally, if I’m buying a high end product, I won’t purchase it without a guarantee.
My point is this. You can do anything you like with your business. After all, it’s YOUR business. Far be it for me to tell you how to run it. But if you’re going to base your decisions on principles that are less than sound, ultimately, you’re going to end up doing your business more harm than good. In my opinion, that’s just NOT good business.
So “my way or the highway” all you want.
Just make sure your way is paved with good cement.
To YOUR Success,