Internet Marketing Tips – Maximize Strengths, Minimize Weaknesses
You know what drives me totally nuts? People who bang their heads into stone walls and expect it not to hurt. I see this behavior everyday. And the part that drives me crazy is that they don’t even realize that they’re doing it. You’d think after a while they would notice the blood dripping from their skull. Okay, you have no idea what I’m talking about. I’m not surprised. Well, don’t worry, by the time you’re done reading this article, you’ll know EXACTLY what I’m talking about. So buckle your seat belts and get ready for a ride.
I can’t count the number of things that are essential for running a successful business online. There are just way too many. You’ve got web site design, ad writing, copywriting, article writing, advertising strategies, blogging, technical aspects and the list goes on and on. If I were to look at all the things I do to run my business on a piece by piece basis, I think I’d lose my mind.
And that’s pretty much what happens to most marketers…they go crazy.
The reason is because they eventually DO figure out that there are a lot of things necessary for running a successful business online. The problem rears its ugly head when they realize that there are a few things that they just can’t do. For example, some of the greatest writers don’t have a clue how to ftp a file to their server. And then you have some techno geeks who can’t write their way out of a paper bag. Hey, let’s face it…not everybody is a great writer like me.
All kidding aside…very few people can do it all. And where they get into trouble is when they try to do it all. I’m talking about the writer who really can’t put up a great looking web site but still goes and sinks $700 into Adobe Photoshop thinking that maybe a great tool will turn him into a graphic artist. Guess what? It’s highly unlikely that it’s going to happen.
But here is what happens when they DO try to do it all. They end up with a site that is either lacking in content or design and the end result is that they have a failed business because their weaknesses destroy whatever strengths they have. It’s sad, but it’s true and it happens way too often.
Okay, so how do you maximize your strengths and minimize your weaknesses? The answer is very simple, so if you’re looking for some complex reply, you’re not going to get it here.
Your strengths? Work on making them even stronger. If you’re a good writer, work on becoming a great writer. There is always room for improvement. In the meantime, concentrate on those strengths for running your business. That’s where the majority of your time should be spent…not doing things that you’re poor at or fair at best.
Your weaknesses? Let somebody else do them. That’s right. If you can’t design a web site to save your life, hire somebody to do it for you. The money you spend will ultimately pay you back in the profits you make from a really great looking site. If you can’t write, outsource your writing. Get a professional article writer to write your articles. No, please don’t contact me. I have WAY too much work to do as it is.
The point is, none of us can do it all. If we recognize that and have others do for us what we can’t do, we stand a much better chance of being successful.
So I want to say a personal thank you to my graphic artists and web site designers.
Who are YOU going to thank tomorrow?
To YOUR Success,