There is no arguing that the money is in the list. My own personal list has taught me that much. And, like the old saying, “There is more than one way to skin a cat,” there is more than one way to build your list as well. One great way to build your opt in list is by participating in giveaways. If you’re not sure what these are, this article will explain as well as fill you in on why they are so effective.

A giveaway is usually conducted by one Internet marketer who serves as the host of the giveaway. He’ll contact some fellow marketers and ask them if they want to participate by donating one of their products for people to grab hold of when the giveaway goes live. That’s all there is to it. So, the question is, how does one build a list with a giveaway and how does this translate into making money down the road? This is where a little thought comes in handy.

The first step is to setup an opt in with whatever autoresponder service that you’re using. You’ll probably want to create a brand new list for this unless you have an existing one that directly matches the giveaway. I like to start a brand new list as that will show me how many people I got from the giveaway itself.

The next step is to come up with a product to give to each opt in. Now, the key to doing this is to come up with something where you can then followup with your list and offer them something related that they might be interested in purchasing. For example, let’s say you had software that did SEO automatically. You might want to create a free report to explain the importance of SEO and give that away. In the report itself, you could make your pitch for the software. That would be an example of a perfect giveaway.

To make the most of these, you want to hook up with people who have huge lists. This will give you the most chance of building a substantial list of your own. My last giveaway, I got over 500 subscribers in just one day.

There is no question that giveaways are fantastic for building your opt in list and earning a nice income at the same time. The key is having something of value to give and then something of even more value to sell.

To YOUR Success,

Steven Wagenheim