Internet Marketing Tips – If You Have $99 and a Job
Every once in a while, I like to write an article that is a little more on the light hearted side. Not everything with Internet marketing has to be so serious. I mean, for crying out loud, if you can’t enjoy what you do, it’s not worth doing. There are certainly easier ways to make money in this world. Anyway, I’m going to be poking fun at a great auto sales commercial. I hope you enjoy this.
It’s not secret that the auto industry is hurting big time. The US auto industry took some major hits with GM and now Toyota is having its problems with all the recalls. With the economy being as bad as it is, they can’t even give cars away. Well, this brings me to my car commercial fun poking of the day.
Remember the one ad that said, “If you have $99 and a job, we can put you in a brand new car TODAY!” Sure you do. Everybody does. Now think about this real hard.
Some schlep off the street walks in. He’s a night janitor at some factory making $7 an hour and he’s got exactly $99 to his name…period. This auto dealer is going to put him in a $39,000 Lexus…with NO questions asked and no strings attached. Why don’t they give him the keys to Gracie Mansion while they’re at it? Even better, I think they should give him partial ownership to the New York Yankees. And heck, if he defaults on the car payments, he can sell his share of the team.
Or better yet, why don’t they do this? Why not just give him the car and let him drive around town in it with a sign on top that reads “You too can be a janitor with $99 and get a brand new Lexus and YOUR share of the Yankees.” I’m telling you, it will be a HUGE marketing success. I mean, who wouldn’t want to own a share of George Steinbrenner and Sons? You might even be able to get Derek Jeter’s autograph.
Okay, let’s get serious for a minute. As funny as these commercials sound, they work. People with no money, no real prospects, and very little common sense, stampede into these dealers during these sale days and buy cars that they absolutely can’t afford because the deal is so good. It’s called an offer they can’t refuse.
Folks, that’s the whole ball game when it comes to Internet marketing, whether you want to admit it or not. If you have an offer that people just can’t pass up, you can have the crappiest sales page in existence and it won’t matter…you’ll still make a boat load of sales.
So the next time you’re putting together something to sell, think about what YOU can do to make that offer so impossible to pass up that the $99 and a job dealerships will be storming YOUR checkout page to get THEIR hands on one.
To YOUR Success