Internet Marketing Tips – How Big Is Your Back End?
How big is your back end? I’m not talking about the thing that you sit on, though if you’re like most overweight Americans, it’s probably pretty big. No, I’m talking about your product back end. If you have absolutely no idea what I’m talking about, this article will give you the basics of back end sales. This is where the big money comes from, so pay attention.
There is probably no better example of the perfect back end than Ewen Chia’s for Affiliate Secret Weapon. Did you know that he sells this product for a paltry $4.95. You’d think that it would be impossible for him to make any money at all. Well, where he makes all his money is in the back end. What do I mean?
Best way to explain it is to have you take a look at any of those make money ebooks that you’ve purchased over the many years you’ve been marketing online. If you look very carefully, you’ll find that many of these ebooks will ultimately have a paragraph that reads something like this…
“If you understand the power of the system that I just described, then you’ll want to take advantage of it as much as possible. To do that, check out my site at…”
What comes next will be a web site where you can pick up some information on an advanced topic relating to the topic you just read. Or maybe it’s some kind of software to help you do the process better. Whatever it is, this is what I mean by back end. You’re selling something to the customer AFTER he has already purchased your product.
Now granted, not all products are going to be able to easily incorporate a back end into it. For example, if you’re selling a book that is a natural cure for acne, I don’t think you’re going to be able to put much into it unless the natural cure involves buying certain items and you just happen to be a supplier of the items as well. However, in all cases where you can include a back end product, you should. Otherwise, you’re leaving a lot of money on the table.
So, how big should your back end be? Well, you have to think of this in relation to the initial product you’ve sold. If your target market is spending about $20 for your initial product, it’s unlikely that you’re going to be able to include a back end that’s in the hundreds of dollars range. However, selling a back end product for about $60 to $70 should not be too difficult to do.
Bottom line is testing. Put out surveys. Ask people how much money they’d pay for certain products and services related to your niche. This will give you a pretty good idea of how big a back end you can get away with.
To YOUR Success,