Internet Marketing Tips – Handling And Reducing Refunds
Refunds are a fact of life when it comes to Internet marketing. There are always going to be a certain number of people who either don’t like your product or feel that they’re entitled to have it for nothing, known as serial refunders. And there is nothing we can do about them. But, there are things we can do to make the process for handling refunds a little easier and even reduce them in the long run. I use these tips myself and they do work wonders.
The first thing you can do to reduce refunds is to offer a physical product. When a person has to physically throw something in the mail in order to return it, many will be reluctant to do this because the truth is, many buyers are just too lazy too. That is why refunds for most digital products are so much higher than for physical products.
If creating a physical product is not an option for you, another great way to reduce refunds is by handling refund requests in a manner in which most people would never expect. Here’s what I do. When somebody asks for a refund, I write back saying that I’m sorry that they’re not happy with the product. To make it up to you, I want to send you something that I really think you’re going to love. Just confirm that you still want the refund and I’ll send it to you right away. What happens is that most people are so floored by my generosity that they cancel the refund request and ask me what else I have and if they think they’ll like it, they’ll buy it.
Another thing you should do when handling refunds is not to argue with the customer. It never does anybody any good. Even if you think he’s looking for a free ride, you’ll never be able to prove it. Just give him his refund is he still insists on one after doing everything else that you’ve done to try to please him. If you issue it promptly and apologize for him not finding the product satisfactory, he’s going to think more highly of you and may become a good paying customer in the future.
Nobody likes refunds, but they’re a part of life. How you handle them will mean the difference between a pleasant and unpleasant experience for both buyer and seller.
To YOUR Success,