Internet Marketing Tips – Good Cop Or Bad Cop?
If this sounds like a strange title for an article on Internet marketing tips, keep reading. Eventually, you’ll understand exactly what I am talking about. See, there is more than one way to reach your prospects. What works for you will eventually come down to your own personal preference and style. Ultimately, you will need to test these two methods to see which works best for you.
Let me go on record by saying that I neither condone nor condemn either of these methods. I am only acknowledging that they exist. I don’t want this to turn into a moral debate. There are marketers who use both these tactics. Both can be used successfully. The key is understanding them both and the consequences of their use.
Let’s take good cop first because that’s the easy one to use. Good cop is where you approach your prospects with a nice friendly email, sympathizing with their situation and offering your help. You speak to them like you’re their best friend. The approach is non confrontational. It would be very difficult to put anyone off with this type of approach.
The problem with it is that it’s also very lackluster. Prospects have turned a deaf ear to this feel good approach for the most part because the majority of marketers use it. The message received by the prospect is one that has been done to death. Therefore, it becomes very difficult to convert the prospect into a buyer unless you are very convincing or can show an awful lot of social proof.
The bad cop approach is when you pretty much tell your prospect that if they don’t get your product, they’re going to end up on the street with a monkey and a tin cup begging for spare change. The Rich Jerk, as you might recall, used this approach. He had quite a mouth on him. It worked for him. But it won’t work for everybody. For one thing, you need to know your target market. The Rich Jerk knew his. He tailored his message to this market and it translated into millions of dollars in sales.
Ultimately, you have to decide which approach you want to use. They both can work. As long as you understand the pluses and minuses of each, you’ll be fine.
Of course, you can always try to find somewhere in between the two.
To YOUR Success,