Internet Marketing Tips – Are Your Ads Good Enough?
Let’s face it, Internet marketing all comes down to one thing…advertising. If your ads are garbage, you’re not going to make the sale. So let me ask you a question. Are YOUR ads good enough? Do you even know? Most marketers have no clue what really makes a good ad. Well, in this article, I’m going to cover the key ingredients for a good ad. Failure to optimize any of these can be dangerous to your health. So pay attention because I’m going to have a quiz afterwards.
Probably the biggest key to any ad is the headline. I don’t care where the ad is going. It can be email, classified, PPC or whatever. The headline is going to be the one thing that grabs the prospects attention immediately…or not. If your headline is weak, the prospect isn’t going to bother reading the rest of the ad. It doesn’t even matter how good the content of the ad is. The headline has to do the job of getting the prospect to the content. So make your headline benefit driven. In other words, the prospect has to know what’s in it for him or her as soon as they read the headline.
Next we come to the actual content of the ad itself. This is where you have to make it very clear what your offer is and WHY it’s something the prospect needs. You have to explain what it does and how it’s going to make the prospect’s life easier. That’s the bottom line. If the product doesn’t improve the quality of life of the person who’s going to buy it, they won’t buy. You have to make it very clear what’s in it for them. Failure to do this is a death sentence to any ad.
Finally, there is your call to action. Just telling the prospect why your product is so great and why they need it is not enough. You have to basically say to them, “Hey, click the link, go to the sales page and buy this thing.” Tell them what to do and how to do it. If you give them choices, the choice they will make, in most cases, will be not to buy. That’s just human nature. You want a call to action and only ONE call to action, and that is to buy your product or service.
These many seem like basic things to you, but you’ll be surprised how many marketers don’t do these simple things. It all comes down to basic copywriting 101. If this is something you’re not familiar with, you might want check my signature. I think it will help.
So, are YOUR ads good enough? If not, these tips should help a lot.
To YOUR Success,