Internet Marketing Strategy – 5 Core Approaches
A solid internet marketing strategy can’t be based on any one single approach to marketing. Rather, the successful strategy is based on several approaches combined to optimize your marketing success. Five components to consider in your internet marketing strategy should include the following:
Email – bulk email marketing is an inexpensive and surprisingly effective way to promote your products or services. Include regular email campaigns to both customers and prospects.
Website – making sure your website is known to search engines, open and intuitive to new and repeat visitors, and contains multiple offers to convert visitors to customers, is a vital part of any strategy.
List Development – building and maintaining prospect and customer lists should be considered as a “survival” skill in any internet marketing strategy. Don’t do it, and you aren’t likely to survive in the internet milieu.
Web Fulfillment – View your website as a means of integrating your order processing and lead fulfillment. Properly structured landing pages, ordering pages, and lead capture are a great way of reducing costs, converting leads into sales, and increasing the value of existing buyers.
Print References – Don’t forget to integrate your printed materials into your internet marketing strategy. This means that website and landing page URLs need to be included on anything printed – business cards, brochures, stationery, print ads, etc.
The important thing to remember is you can’t just do one or two of these things and be completely successful in internet marketing. Do them all. A solid internet marketing strategy includes, at least, each of these components.