Internet Marketing Strategies For Big Business – Buying Domain Names
Is buying expired domain names really a way to make money online? As internet marketing tools goes, is it something that people should take seriously? Well, some people in big business have been smart enough to be capitalizing on expired domain traffic…there have been articles written about this in USA Today, Forbes and other publications. Seems like expired domain names is one of the smart internet marketing strategies of the day for some pretty big guns out there…so why not join them and make money online this way, too?
The business of buying expired domain names has come to light…it all started with a Business 2.0 article. If you aren’t familiar with that publication it is one of the Turner owned products…it is a fantastic publication…a service of CNN, Fortune and Money magazines.
Anyway, they kind of pulled back the curtain a little bit and showed that there’s real money to be made here. Anybody who has spent any time on the internet looking for sources of highly targeted traffic and looking at making money online has probably heard about the huge domain sales. One example is Business.com that sold in 1999 for $7.5 million after being purchased in 1997 for a record $150,000.
Now Business.com is a huge business and in 2007 that business sold for $345 million! Okay, that’s for the business, not just the domain name, but you get the picture…a great domain name can fetch a pretty nice sum BECAUSE it is a great name that people will want.
Maybe that opened your eyes a bit and you are starting to get that there might just be something to this expired domain name business! Well, the Business 2.0 article let people see that it really is an enormous business.
Just the parking business alone, which is just a small part of the whole domain industry…the parking business alone is a billion dollar business. Pretty frickin’ awesome that a little thing that nobody knows about is a billion dollar business.
So now expired domain names have gotten onto peoples’ radar…and it has been written about in the Wall Street Journal, Forbes and USA Today. This press coverage…especially by major publications like these…shows how serious the momentum is in this industry.
There are some seriously big names who are investing in domain names…Ross Perot and Richard Rosenblatt are a couple of them. Very smart businessmen who have gotten into domain names.
Most people didn’t think it was in their best interest for other people to find out about domain names…I mean if you have the golden goose, do you really want to share? Now there are basically two camps on the subject. Some people think it is great to raise the profile of the industry share the opportunity, and of course there are other people who would rather it stay a secret.
Personally, I think it is good for the industry to have light on the subject. And it is sure good for individuals who want to get started making money online to be able to learn more about expired domain names and to be able to buy them as one of their internet marketing strategies. Whether you agree with me or not, there are lots of smart people making good money this way…and it is a pretty easy way to get started so I think you could be smart and take advantage of it, too.